The evolution of the telephone market has converted the Spanish phone numbers with prefix 902 obsolete and very expensive. Using these numbers grievously harms corporate communication. This post explains the options from content strategy to mitigate their effects.
The artificial reach of brand journalism by Coca-Cola
Analysis of the known data on the use of Expression of Interest (EoI) rate Coca-Cola. The low score on the natural reach of the content activates automatically promotional action for this content. A priori, the index provides neither potential audiences data nor contribution of brand value of these audiences.
The renewed technique of diaries in audience research
The diaries technique for audience research takes on a new role in content strategy. This method provides a profile of the audience, the description of the context of content consumption, the perception of quality of content and appropriateness of content map for the receiver. The results of the technique must be analyzed by methods of content research.
The construction of semantic content is very important to the content strategist. Artificial intelligence should able to recognize these messages, understand, manipulate their data and answer any questions. The new WYSIWYG editors simplify the creation of semantic content using drag and drop modules, and provides compatibility with any mobile device.
Strategic actions to extract maximum performance to content
The expectation and curiosity aroused by our services page on Facebook has led us to classify, sort and deepen the extensive list containing this post. We have classified them into six sections: diagnosis and unified content strategy; governance; editorial intervention; assistance and production of content; audiences; and brand journalism.