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Audiences in the hotel content strategy

The content of the web sites of hotels do not meet the information needs of the different audiences that may have. The corporate message has been hijacked by marketing, focusing it towards a single consumer profile. As a result, content can be interchangeable between different hotel brands. Audience research of content strategy can be a differentiating factor in the sector.

Post in Spanish: Audiencias en la estrategia de contenidos hotelera

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A very brief history of content strategy

Taking advantage of the last session of the Confab Central 2016 and the publication of a monograph on content strategy by the IEEE, it should make an historical review of discipline. The information sources are the self experience and contributions in the Content Strategy Forum.

Post in Spanish: Una brevísima historia de la estrategia de contenidos

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Thematic precursors for exhausted content

The depletion of sources of information is one of the invisible diseases afflicting the content. The disease is caused by poor planning, saturation in the economic sector, the confusion with the conjunctural content, or expansion in distant brand’s territories. You need to find new facets to the main theme. The solution requires using creative thematic precursors to generate hypotheses.

Post in Spanish: Precursores temáticos para diagnósticos de contenido exhausto

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