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Sources Journalism versus Brand Journalism

Historical review the theoretical concept of Sources Journalism. At first is theorized the news from a single source from the perspective of the media that published them. Subsequently was analyzed from the perspective of the production of information pieces for the media. This theoretical view is opposed to the discipline of Brand Journalism.

Post in Spanish: Periodismo de fuentes frente a periodismo de marcas

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Who’s who in the dept of corporate content (II)


The Hays labor market guide offers a disappointing image of professionals dedicated to building contents. Second and final part of this post about the professional profiles in the department of corporate content and organization of their work area. The situation of the economic sector and wages of professional profiles on content creation is also analyzed.


Post in Spanish: Quién es quién en el área de contenidos corporativos (y II)

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Who’s who in the dept of corporate content (I)

The Hays labor market guide offers a disappointing image of professionals dedicated to building contents. In this first part of the post is explained that companies do not know what content is or how is managed, surrendering to marketing. Also are reviewed the necessary professional profiles for a more sustainable organization that adding value to the brand.

Post in Spanish: Quién es quién en el área de contenidos corporativos (I)

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