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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

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03/2017

Content Strategy model for Criminal Compliance

The Spanish Penal Code requires, practically, a Criminal Compliance program for companies. The objective is to circumvent or mitigate possible penalties for the benefit that organizations have obtained from crimes committed. The creation of a content strategy that communicates this program contributes to the detection of suspicious activities, provides legal protection and increases its brand value.

Post in Spanish: Estrategia de contenidos marco para Compliance Penal

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Video Content: The Pennsylvania Decision Model

The decision to produce a video with corporate content is not always easy. Throughout the year, there are opportunities to choose this format, but their communicative ability or economic impact are not suitable for the organization. The Pennsylvania State University graduate school has created a publishing model that serves to make the right decision when it comes to producing a video.

Post in Spanish: Contenido en vídeo: el Modelo Pensilvania de decisión

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Vital signs of a documented content strategy

The vast majority of companies and institutions lack a document about the content strategy of the organization. This document is vital for the present and future communication of the brand and should be preserved with the same zeal as the corporate identity manual or the crisis communication plan. The documented strategy is based on rigorous analysis and data.

Post in Spanish: Signos vitales de una estrategia de contenidos documentada

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