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Breves resúmenes esquemáticos y en inglés de los posts del blog corporativo de Estrategia del contenido

Comunicación eficaz, competitiva y sostenible

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Periodismo de Marca, Estrategia de Contenidos, Semantic SEO y Content Marketing

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Content strategy to save money on user manuals

The bulky instruction manuals that are delivered along with the products are obsolete. They are little effective communicatively and expensive for the manufacturer. Implementing a successful content strategy will improve the brand communication of the product guides and greatly reduce production costs.

Post in Spanish: Estrategia de contenidos para ahorrar en los manuales de usuario

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How to build a Intelligent Content piece

Instructions, step by step, to construct a piece of intelligent content that adapts automatically to the parameters obtained during the navigation of the user. Each version of the content is a message addressed to a single recipient. Communication is much more effective and sustainable economically.

Post in Spanish: Cómo se construye una pieza de contenido inteligente

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The Lean waste control in content strategy

When a content is effective only in appearance or is clearly ineffective, analysis of production processes from the Lean method facilitates the correction and improvement of communication of organizations. Lean defines 8 types of waste that can take place in productive processes. Most of the time, these wastes are invisible in the content processes.

Post in Spanish: Control de residuos ‘lean’ en estrategia de contenidos

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