A study from the University of Oxford updates the Miller Law and determined that visual working memory only retains 8 bits. Excessive memory content cause confusion and frustration on the user. The application of the Miller Law affects the number of navigable content per page, the navigation routes and content lists.
The contents map is an essential tool for content strategist. Each map offers various features that improve the communicability of the brand, from the perspective of profitability and economic sustainability. This post explains various types of existing maps.
The team for evaluate the contents of a corporate intranet is made up of a content strategist, an expert in internal communication and a specialist in information technology. His work starts now to have ready the intranet content in summer. The objectives are to establish the governance of the content and the messages to be useful for the organization. That's why leading content strategist.
The omni channel functionality of the extended FAQ
Extended FAQ should be seen as a microsite within the main site, which helps explain the life cycle of each product or service offered. When the FAQ is built with methods of structured content or intelligent content, brings more value to the brand, all time and in all channels.